PPC managers use ReportCraft to automate campaign performance reporting and surface optimization opportunities automatically.
PPC managers juggle multiple ad accounts across Google and Meta. Weekly and monthly reports require exporting data, calculating ROAS, comparing periods, and explaining performance changes to clients who may not understand ad metrics.
ReportCraft pulls campaign data directly from Google Ads and Meta Ads. AI calculates key metrics, identifies top and bottom performing campaigns, and generates plain-language explanations of performance trends and anomalies.
“The AI actually catches campaign anomalies before I do. Last week it flagged a CPL spike that would have burned through the client's budget.”