Landing Page Audit Checklist: 50 Points to Check
Comprehensive checklist for auditing client landing pages.
Design (10 Points)
Visual hierarchy guides the eye to the CTA. Consistent color palette with sufficient contrast. Professional imagery (no generic stock photos). White space used effectively. Above-the-fold content is compelling. Typography is readable at all sizes. Loading speed under 3 seconds. Responsive layout works on all devices. Brand consistency maintained. No visual clutter or distracting elements.
Copy (10 Points)
Headline clearly states the value proposition. Subheadline expands on the headline. Benefits-focused (not feature-focused). Social proof integrated naturally. Urgency or scarcity used appropriately. Bullet points break up dense text. Reading level matches the audience. Grammar and spelling are perfect. Tone matches the brand voice. Copy addresses objections proactively.
CTA (10 Points)
Primary CTA is immediately visible. Button color contrasts with the page. CTA text is action-oriented (not 'Submit'). Only one primary CTA per viewport. Secondary CTA available for non-ready visitors. CTA above the fold. Form fields are minimal. Progress indicators for multi-step forms. Clear expectation of what happens next. Mobile-friendly tap targets.
Trust & Mobile (20 Points)
Trust signals: customer logos, testimonials with real names and photos, case studies, security badges, money-back guarantees, industry certifications, partner logos, privacy policy links, professional contact information, live chat availability. Mobile: touch-friendly navigation, readable without zooming, fast mobile load speed, no horizontal scrolling, click-to-call enabled, forms optimized for mobile input, images appropriately sized, fixed mobile CTA, no intrusive interstitials, consistent experience across devices.